The Publisher Desk, a fully integrated audience development and content monetization partner to digital publishers, announced that it has hired Emily Morin to serve in a newly created role as the company’s Vice President of Advertising Technology. Previously, Morin was Director, Ad Technology & Platforms, at U.S. News & World Report.
At The Publisher Desk, Morin will help in the creation of solutions that maximize yield for digital publishers, serving as an intermediary between engineers and senior managers, as well as C-Suite executives. Her work will build on many of the skillsets she has developed over the course of her 15-year career, supporting some of the world’s largest publishers including Hearst and Tribune.
“Emily brings a unique perspective that allows her to see all sides of the organization from their vantage point,” said Jeff Misenti, Co-Founder of The Publisher Desk. “As soon as I met Emily, I knew that we wanted to create a role that allows us to benefit from her unique background and skill set. With Emily managing our advertising technology initiatives and partners, our team has more time to focus on growing both our publishing businesses and those of our clients.”
Since joining the company, Emily immediately started several major projects, including creating standardization, identity and privacy solutions. She brings extensive relationships with partners including Amazon, Google, and Prebid among others, allowing her to implement optimal solutions faster and more effectively.
“When I’m working on solutions and integrations, we’re doing it not just for our clients but for ourselves and against our own dollars,” Morin said. “We are a publisher, too. So we are working together to maximize revenue, user experience and implement different solutions that will garner the best results. Not only are we building something different; we’re starting with ourselves, and I’m excited to be a part of it.”
About The Publisher Desk
The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers.
